This is a very touching campaign that started in Brazil to bring Sean Penn to watch the premier of the film Buddies with it's protagonist Ariel Goldenberg. You can watch the appeal on you tube and keep the ball running, the story might just get to the right ears/eyes.
Disclaimer: there are people on the web claiming that this is just a clever marketing viral, all I know is that Arial is a genuine actor who has been on Brazilian tv since he was a little boy as i remember watching him and if anything this is a great campaign for integration of people living with Down Syndrome.
